Who What Wear
There’s an old adage around gifts that states, “It’s the thought that counts,” and in many ways, this holds to be both true and false. This year’s holiday season and gifts will (and should) be different because anything we buy at this moment in time will directly affect the businesses we’re buying from. And at this moment in time, it’s more important than ever to support Black-owned fashion brands and beauty brands.
Over the past few years, the world has continued to grapple with systemic racism and police brutality and that awareness has extended into every facet of life. The New York Times reported that only 12% percent of Black business owners received funding to help their businesses through this time. This fact doesn’t even remotely speak to how Black creatives struggle to break into and stay in the fashion industry. As individuals, we may not be able to reform industries or business financing, but we can support the brands that align with our values and practice conscious consumption.
So ahead, you’ll find a few gift ideas that reinvigorate thoughtful gift gifting. If you are lucky enough to be able to give gifts to your loved ones this year, why not show some love to one of these 70 Black-owned fashion, beauty, and wellness brands?