Hairstylist Joseph Maine Demos Shag Cut on Wavy and Curly Hair — See Video


Shag haircuts took over the world in 2021, and their dominance has continued throughout 2022. The trendy haircut is beloved for how well it frames the face, its voluminous layers, and its edginess. It’s been so popular that many TikTok users once attempted to achieve the cut by chopping off the ends of their upside-down ponytails. So it shouldn’t be too much of a surprise that for the second video in the Allure Skinfluencer series, hairstylist Joseph Maine is showing how to cut curls into a shaggy bob. 

Maine begins the video explaining that he chose to do this haircut on the model because 2022 is “the year of short and bob length hair cuts.” And he’s surely not wrong: between the different types of bobs — including the French bob, which Maine gave a tutorial on mixies, and bixies — short haircuts have been it this year. So we’re excited to see what happens when you combine these two popular haircuts. 

He starts the video by sectioning the shorter pieces of hair in the front and uses them as a guide to cut the rest of her curls. Then, he starts to shape and cut the hairs around her face, which he says is the first step for any shag cut. After that, he brings hair from the back of her head forward and snips away to make the cut shorter. 

When he’s done, his model’s hair, which was once chest-length, barely touches her shoulders. He wets her curls and begins to spritz the Color Wow Dream Coat for Curly Hair (Maine is the brand’s artistic director) to define them. Then, he uses the Trademark Beauty Speedy Blo Hair Dryer with the diffuser attachment to dry her curls. 

Color Wow Dream Coat for Curly Hair

Trademark Beauty Speedy Blo Hair Dryer

He then sprays Color Wow’s Raise the Roots Thicken and Lift Spray at her roots to add more volume to the hairstyle. Finally, he applies Garnier Fructis’s Sleek & Shine Moroccan Sleek Oil Treatment on his hands and runs them through her short curls for shine. The end result is a curly, shoulder-grazing shag bob with bangs that puts all other shag cuts to shame. 

Color Wow Raise the Root Thicken and Lift Spray

Garnier Fructis Sleek & Shine Moroccan Sleek Oil Treatment

Watch the full video below. 


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