The Best Affordable Makeup Brands 2022 That’ll Save You Money

Touted as vegan, cruelty-free, sustainable, and (of course) clean, the Covergirl Lash Blast Clean Volume Mascara has omitted parabens and sulfates and, instead, has been infused with conditioning ingredients like argan and marula oils. Even the packaging is conscientious of sustainability, as it is made with 80 percent recycled paper.

E.L.F. Bite Size Eyeshadow Palette

Available in eight different shade options, the E.L.F. Bite Size Eye Shadow Palettes make creating a put-together eye look easy as pie. The quad shown here is called “Cream & Sugar” and contains a combination of neutral-toned, shimmery, and matte shadows that work on almost every skin tone. Plus, the formula of these shadows is über-opaque, yet also so easy to blend.

E.L.F.’s Brow Lift isn’t your ordinary brow gel. It lifts, tames, and sculpts brows to give a lifted effect. New York City-based makeup artist Christian Briceno says it’ll simply just keep brows looking fluffy and in place. Just dip your spoolie into the formula and brush brows up and out to your desired shape.


Essence Brighten Up! Banana Powder

Essence Soft & Precise Lip Pencil

Brighten up those under eyes with the Essence Brighten Up! Banana Powder. This formula is pressed matte powder that instantly sets your base makeup for all-day wear. Once set you’ll notice less oil, hidden pores, and zero creasing. 

Whether you are into overlining or just need a guide for your lipstick, the Essence Soft & Precise Lip Pencil is the one — and only costs $3. This silky formula is available in nine berry-nude hues and is long-lasting, so touchups will be minimal. 

Flower Beauty

Flower Beauty The Skinny Microbrow Pencil

Flower Beauty Warrior Princess Mascara

The precise tip of Flower Beauty The Skinny Microbrow Pencil delivers fine strokes that mimic the appearance of real hairs, making it the perfect pick for anyone with sparse brows. This Best of Beauty winner even has a built-in buffing brush on its opposite end, so the moisturizing formula blends flawlessly.

Flower Beauty’s Warrior Princess Mascara holds the richest pigment, so when they say it’s black, it is black. Senior commerce writer Angela Trakoshis was so impressed by it. “Its formula works perfectly with its hourglass wire brush, making it what I like to call a one-swipe wonder,” she says. Trakoshis adds that it always goes on clump-free, thickening and curling her lashes — even her little baby bottom ones got the royal treatment.

Jason Wu Beauty

Jason Wu Beauty Flora 15 Eyeshadow Palette

Jason Wu Beauty Hot Fluff Lipstick

Designer products without breaking the bank? Sign us up. Jason Wu’s beauty line is prestige on a budget. Starting with the Beauty Flora 15 Eyeshadow Palette. This 15-pan pigmented pressed shadow collection is blendable, easy to use, and contains warm shimmery and matte tones to create any look. 

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